Media Analysis: From Data to Strategy

With the right prompts, and some patience, ChatGPT can help you understand the sentiment and opinions driving public opinion

The dreaded media analysis. You know what I’m talking about. Hours spent gathering data, coding it, analyzing it, trying to make sense of it, and then explaining to an executive audience why any or all of it matters. It can be daunting.

But it’s less daunting with ChatGPT.

Today, we’ll explore how to:

1. Prompt ChatGPT to provide an initial analysis of data, highlighting major themes and insights.

2. Understand how to refine ChatGPT's sentiment analysis for more precise and contextual insights.

3. Find out how to leverage ChatGPT's analytical capabilities to draft strategic considerations and actionable plans.