Unlock Customized Messages Across Different Audiences

Go from one policy idea to nine products, including a policy submission, briefing note, stakeholder pitch, and public messaging

Today, I explore this question: how can ChatGPT assist in creating three distinct message tones tailored to different audience segments in a public affairs engagement?

We put ChatGPT through the ringer with this one by:

1. Having it write a pre-budget submission cover letter for a hypothetical policy ask of the Department of Finance to see how it can write for government officials and policymakers.

2. Converting this letter into a policy brief and pitch for industry stakeholders.

3. Using these materials to produce conversational and relatable content for the general public.

Outcomes:

• Messages that resonate with the communication style and expectations of policymakers and government officials.

• Material that effectively communicates with industry experts in a language they value.

• Content that effectively connects with the general public, making complex policy issues more accessible and relatable.