Better Search: How to use Perplexity AI with Google

Turbocharge your desktop research capabilities

In public affairs, access to accurate and timely information is crucial. When you’re navigating the complex landscape of policy, public sentiment, and media, you need answers and context at the click of a button.

For decades, traditional search engines like Google have been the go-to for desktop research, but AI-driven search tools are changing the game. In early 2024, Perplexity AI is the leader in AI-driven search, and a tool I’ve added to my tech stack.

Why?

Because as a public affairs practitioner, I can’t rely on surface-level information. I need deep insights, precise data, and the ability to connect seemingly disparate dots across a vast information landscape. Increasingly, I can’t get this from traditional search engines. And I’m not the only one.

This is where Perplexity AI comes into play, offering a nuanced and focused search experience tailored to the needs of professionals in the field.

This week, we will learn:

• How Perplexity AI can transform research and information gathering for public affairs.

• The distinct advantages of Perplexity AI over traditional search engines like Google.

• Practical tips for incorporating Perplexity AI into your desktop research workflow to maximize its benefits.

Let's dig in and learn how to make Perplexity AI an indispensable tool.